Introduction to the Market Development Toolkit
As development work evolves, more organizations are finding the lines between international aid and industry blurred. The delivery of health, social, and environmental products and services to low-resource settings now often can be done more efficiently and cost-effectively by using market-based approaches alongside more traditional means. This toolkit offers practical guidance, working models, case studies, and tools to organizations that wish to use commercial approaches for social good. It is based on PATH’s many years of experience implementing market development work in a range of diverse geographies and challenging environments where social enterprise can have the greatest impact.
The Market Development Toolkit (MDT) is designed for use by field-based social enterprises or nongovernmental organizations. The guidance and tools have been adapted for use in low-resource environments so that these organizations and their local staff can apply them.
The MDT consists of three toolkits:
- The Product Development toolkit guides users through the process of designing, developing, manufacturing, or sourcing a product or service to be introduced to the market.
- The Commercialization toolkit provides guidance on how to commercialize or develop a market for a product or service. This is the meat of the toolkit. While it is not meant to act as a textbook, the user will find all the elements of any good business plan adapted for the creation of a social enterprise in a low-resource setting.
- The Monitoring and Evaluation (M&E) toolkit will assist the user in two ways. First, it will define commercial success for your social project or organization and use this measurement framework to develop scalable and sustainable operations; as the saying goes, “What gets measured, gets managed.” Second, it will help the user to demonstrate social impact—ensuring that the efforts of your organization have the desired impact on people and the planet.
The toolkit is designed to give the user a customized journey that works best for his or her organization. For a comprehensive review, it can be downloaded or read online from the beginning of each module. For users who seek a la carte assistance, each submodule and the supporting guidance, tools, and case studies can be accessed through the toolkit matrix.
Acknowledgments: Funding for this project has been provided by private foundations and individual donors to the Health Innovation Portfolio at PATH.
THE MARKET DEVELOPMENT TOOLKIT, ITS MODULES, TOOLS AND OTHER MATERIALS PROVIDED HERE ARE PROVIDED FOR INFORMATIONAL PURPOSES AND ARE PROVIDED ON AN AS/IS BASIS WITHOUT WARRANTY OF NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR ANY OTHER WARRANTY, EXPRESS OR IMPLIED. TO THE EXTENT ALLOWABLE BY LAW PATH DISCLAIMS ANY AND ALL LIABILITY FOR THE USE, MODIFICATION OR DISTRIBUTION OF SAID MATERIALS.