Commercialization Toolkit

1.0 Market landscape

Whether introducing a new product or service or attempting to increase the adoption of a current offering, understanding the market landscape in which your organization operates is necessary. This module will help social enterprises to assess:

  1. What consumers need and desire in a product or service and their willingness and ability to pay for it.
  2. How other organizations (public-sector and private competitors) are serving consumers’ needs.
  3. The most appropriate methods and channels by which to distribute your product or service.