4.0 Key opinion leaders
Every community has important individuals that others turn to for advice or guidance in making everyday decisions. We call these people key opinion leaders (KOLs), and small- and medium-sized enterprises wishing to operate in these communities will benefit from the support of these important people. This module describes how to identify and create alliances with KOLs and to use them to:
- Locate and recruit quality staff for your organization.
- Educate the target population about the need for your product or service (generate demand).
- Develop distribution channels for your product or service.
- Support correct and continued use of your product or service.