Commercialization Toolkit

5.0 Sales

If a small- or medium-sized enterprise or social enterprise requires a target population to purchase its product or service, an effective sales force is vital to success. Even the best-designed products or services require qualified and motivated salespeople to get them into the hands of the right people. This module describes the entire sales management process, from the initial decision of which sales model to use, to recruiting and training the right people, to managing a sales force on a daily basis, and finally, how sample tools can aid salespeople on calls.