1.0 Market landscape module
Whether introducing a new product or service or attempting to increase the adoption of a current offering, understanding the market landscape in which your organization operates is necessary. This module will help small- and medium-sized enterprises and social enterprises to assess:
- What consumers need and desire in a product or service and their willingness and ability to pay for it.
- How other organizations (public-sector and private competitors) are serving consumers’ needs.
- The most appropriate methods and channels by which to distribute your product or service.
The landscape module approaches this by introducing several important tools and areas of guidance: