The Healthy Markets project is a five-year initiative, funded by the United States Agency for International Development (USAID) the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), that aims to grow a viable market for HIV-related goods and services capable of meeting the needs of populations facing the greatest risks.
Healthy Markets utilizes the total market approach (TMA) to segment populations based on need and ability to pay and to balance access and sustainability. The TMA enables governments and donors to prioritize finite resources for populations that need free or subsidized commodities and services and allows the commercial market to provide options for those that are able, and prefer, to pay. Through the project, private-sector solutions and expertise are leveraged to identify market opportunities and catalyze market responses to the HIV epidemic. In this way, Healthy Markets seeks to support a phased transition from an environment whereby condoms and other HIV-related goods and services (including lubricant, needles and syringes, and HIV testing) are predominantly subsidized, to one where non-subsidized commodities, services, and distribution channels are more common.
Healthy Markets partners with local community-based organizations (CBOs), local non-governmental organizations, and social enterprises to build their capacity to operate more sustainably while serving at-risk populations (including men who have sex with men, female sex workers, people who inject drugs, and their sex partners). This includes making available an Innovations Fund, which invests in creative, high-impact ideas to serve HIV-affected populations over the long run.
The project supports local condoms, lubricant, and needle and syringe manufacturers to invest in the local market and make available quality and affordable commodities to those that need them. Healthy Markets also enables private health clinics and CBOs to offer HIV testing, utilizing lay providers and self-testing models, and pre-exposure prophylaxis (PrEP) services.
An aspirational and motivational behavior change and demand creation strategy builds affected population capacity and desire to protect themselves from HIV and seek HIV testing services. The campaigns use traditional and new media (social media, digital TV, SMS) to reach affected populations across the country and in provinces most affected by HIV.
Healthy Markets is implemented in local partnership with The Centre for Creative Initiatives in Health and Population and T&A Ogilvy. PATH also works closely with CBOs, social enterprises, manufacturers, distributors, private health care providers, and national and local governments.
Press Release: Innovative HIV self-testing launched in Vietnam
Healthy Markets featured in Devex: Experts call for urgent HIV testing scale-up to reach global goals
Healthy Markets featured in BMJ article: Downside of becoming a richer country
Healthy Markets featured in NPR article: Vietnam figures out a new way to distribute condoms
- Watch this video to discover the Healthy Markets “Rainbow Village” Facebook page: a new outreach strategy in Vietnam
- Learn about the Healthy Markets Innovation Fund, a competition to find innovative and creative entrepreneurs with ideas that could change lives in Vietnam by increasing demand and supply for HIV-related goods and services.
- Check out this video featuring the work of community organizations supported by Healthy Markets. The organizations have adopted enterprising approaches to sell high-quality condoms to MSM and transwomen through innovative distribution channels:
- Watch this national TV feature of the Healthy Markets Innovation Fund and the need for social enterprise approaches in the HIV response.
- Listen to this interview with Dr. Kimberly Green, Healthy Markets Chief of Party, on the need for a commercial market for HIV goods and services in Vietnam.
- Watch this national TV feature about Healthy Markets and developing a healthy condom market in Vietnam, with a focus on quality assurance.
- Catch this interview with Dr. Kimberly Green, Healthy Markets Chief of Party, on promising community HIV testing strategies towards achieving 90-90-90 targets.
- Listen as Chris Brady of PATH is interviewed on the Total Market Approach for HIV in Vietnam.
Author(s): USAID, PEPFAR, PATH
- Improving access to HIV testing through lay providers and self-testing in Vietnam
- Making markets work for HIV prevention: The Total Market Approach for condom security in Vietnam
- Online Change Agents: A new peer-outreach model advancing lifesaving behavior change over social media
- Community influencers on the frontline of the fight against HIV in Vietnam
- HIV Self-testing in Vietnam
- Prepped for PrEP! Accelerating HIV elimination in Vietnam with oral HIV pre-exposure prophylaxis
For more information about Healthy Markets, contact Dr. Kimberly Green, HIV/TB and Noncommunicable Diseases Program Director for the Mekong, at email@example.com.