PATH’s Safe Water Project: A market-based approach

In the face of great worldwide need for safe drinking water, PATH began working in 2006 to explore the extent to which the private sector could help fill the need for safe drinking water among low-income consumers in the developing world.

Through the Safe Water Project (a project funded by the Bill & Melinda Gates Foundation), PATH provides commercial partners with incentives that reduce the risk to entering low-income markets. In this way, PATH helps commercial markets serve a neglected, lower-income customer segment with better and more affordable products.

Safe Water Project shares its findings

Front cover of Perspectives magazine.

Perspectives captures the most salient nuggets of learning from PATH’s Safe Water Project. Credit: PATH.

Rich learning from the Safe Water Project is summarized in a new publication called, Perspectives. The magazine format allows readers to quickly access our findings and decide which reports to download online.

Read Perspectives online or download a PDF >>

Order a print copy>> [send an email to: publications@path.org]

Perspectives is organized into six key areas:


ORIGINS describes PATH’s context and the reasons for focusing on the intersection between health, household water treatment, and the commercial sector.
PEOPLE describes what we learned about households and how their point of view helped us understand market limitations and opportunities.
PRODUCTS describes our efforts to stimulate choice and competition among household water treatment and safe storage (HWTS) manufacturers and build better HWTS products for the poor.
DISCOVERIES summarizes our commercial pilot projects, where we engaged companies in reaching low-income households with HWTS products.
IMPLICATIONS discusses our analysis and synthesis of results and provides our own perspective of what we learned and where to go next.
BEYOND describes how the results of our work might impact others in the water, air, sanitation, and hygiene sector.

As our team continues to learn and our work expands to other areas within the WASH sector, PATH will build upon the commercial and inclusive market models explored in the Safe Water Project. We will continue to pilot interventions for healthy households through market-based approaches, and work to make an impact against the two leading causes of child death: diarrheal disease and pneumonia.

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